That’s particularly important to consider with anonymous reports; who wants this information out there, and why? With the Miles leaks, that was pretty clear; administration officials trying to pave the way for his firing. The backlash and the response shows how the inverse also needs to be considered, though; officials pondering leaking a story need to think about the impact that information’s going to have and the potential responses it could create, not just the response they’re hoping for.
This piece, from Andrew Bucholtz, also raises a good question: If media know why a story is being leaked, why run it at all? I understand breaking stories, but if it's clearly meant to advance an agenda, why be their voice?