One thought: One of the lessons of the digital/social media age in journalism is that news organizations should focus on what they do best. Provide (ugh) "unique content" for your readers/viewers/visitors. Give them what no one else can give them. Differentiate yourself.

For years, Sports Illustrated has been known for its brilliant, often iconic sports photography. No other news organization in the sports space could hope to match it. And in the digital/social age, photos are uniquely sharable and universal. They work across platforms. In an era when everyone can write words, certainly there's value in top-notch, professional, even iconic photography. Right? Guess not.

"Our commitment to photography hasn't changed," said Brad Smith, S.I.'s director of photography.

Uh huh.