When Jameis Winston's dad announced that his son would be entering the NFL draft, the news barely made an impression of me. I don't really follow college football, I'm no fan of Winston's, and my beloved Buffalo Bills don't have a first-round draft pick, so the guy who's no worse than the No. 2 QB prospect won't be around when the Bills are on the board in the second round.
Which is why this story by Mike Rodak from ESPN made me stop and pause.
Take a second and read it ...
What's the point of that story?
Seriously. What's the point of that story?
What did that tell you that you didn't already know? How did that further your understanding of the Buffalo Bills' plans, their long-term needs at QB, their nearly 20-year search for a franchise QB or Winston's NFL future?
It tells you this:
In other words, it tells you exactly what I told you a few grafs up. Which is something that literally every Buffalo Bills fan already knows.
It tells you nothing. Nothing at all.
It's a story about nothing but using Winston's name to generate clicks and page views. It doesn't serve the readers at all. It serves ESPN
I don't blame Rodak for writing this story. I blame ESPN. Why? Because Rodak wasn't the only NFL writer to post a meaningless story about Jameis Winston and the NFL draft. ESPN had its own tag set up about Jameis Winston entering the NFL draft, and several bloggers wrote a post about it.
These stories are meaningless. They don't inform the audience in any meaningful way. Seriously, it feels like half the stories were "(INSERT TEAM) has no chance of getting Jameis Winston." They're stories designed to get people to click. They're the worst kind of clickbait. They're sports journalism in name only.